“Over the past year to two years there really has been a push to connect everything to Ethernet,” says Tom Durfee, director of business development for Sioux Falls-based SDN.
Demand is likely to grow even more in the next two years as national carriers such as Verizon and AT&T convert their local business customers from older networking protocols to Ethernet.
One key advantage of Ethernet is that connecting to SDN’s fiber optic core becomes much more scalable. Old-style T1 copper lines, for example, max out at about 1.5 megabits of electronic data per second. Ethernet can be scaled up, as needed by the client, to handle multiple gigabits of information.
Ethernet is a networking technology option that has existed in the telecommunications industry in standardized form for about 30 years.
In the SDN network, Ethernet rides on MPLS, which is short for Multiprotocol Label Switching. It’s a high-performance transportation protocol for moving data. So in SDN’s world, Ethernet and MPLS are closely linked.
Since its initial development in the early 1970s by a Xerox Corp. research center, Ethernet has grown to become the most popular and widely deployed networking technology in the world, according to howstuffworks.com.
“Ethernet’s popularity continues to grow. With almost 30 years of industry acceptance, the standard is well known and well understood, which makes configuration and troubleshooting easier,” according to the website, which is a division of InfoSpace LLC. “As other technologies advanced, Ethernet has evolved to keep pace, increasing in speed and functionality,”
SDN’s competitive advantage
SDN has offered Ethernet service since 2005.
“The State [of South Dakota] was one of our first customers, and that was to convert schools,” Durfee says.
Businesses in the region began shifting to Ethernet as their telecommunications needs grew and services became more cost-effective.
Business clients can use Ethernet technology in private, dedicated lines or in connecting to the Internet. Ethernet can provide Virtual Private Network connectivity from point-to-point (Layer 2) or to three or more locations (Layer 3).
As the volume of electronic data being moved and stored continues to rise, so will business needs for bandwidth and the fast, reliable movement of information.
The continuing ramp-up of Ethernet service has helped SDN expand and improve its core network and will continue to do so. But, of course, SDN isn’t the only company in the region that offers Ethernet service.
“It’s not new anymore. We have it. Competitors have it. Customers want it,” Durfee says. “It’s who can deliver it better, cheaper and faster.”
And when it's up and running, the key component is reliability. SDN’s broadband Internet service has an exceptionally high level of reliability; it’s up and running more than 99 percent of the time.
SDN has a competitive advantage serving the business market, however, because the company focuses on serving commercial and government markets, not residential markets. SDN’s specialties include providing businesses with solutions such as the Internet over Ethernet.
In addition, SDN offers options that complement the service, such as round-the-clock network monitoring by its Network Operations Center and Network Surveillance Center.
For more information about Ethernet service or other telecommunications solutions, reach out to SDN through the contact form or call an expert at SDN at 800-247-1442.