SDN Blog

Top 10 List: Tech Innovations of the Decade

Posted on Tuesday, December 22, 2009

Advertising Age published its "Book of Tens: Best Media/Marketing Tech Innovations of the Decade" last week. The employees at SDN Communications are proud to say that they work for a company that's part of the top 10 list: BROADBAND PENETRATION. Advertising Age talks about why broadband made the list: "At the end of 1999, less than 1% of U.S. households had broadband internet access, according to the Broadband Forum; in second quarter 2009, more than 75% did. It hasn't just been good economically—the Economist has estimated a 10% increase in broadband penetration boosts GDP by about 1.2% in developed countries—it's also good for marketing. Without broadband, there'd be no online branded entertainment, rich-media ads or user-generated video.