SDN Blog

Think red: SDN happy to assist American Heart Association

Posted on Friday, February 14, 2014 in Community , Employees

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SDN Goes Red For Women

SDN Communications made a special contribution this year to the American Heart Association in Sioux Falls.

In addition to providing staff expertise and financial support to the nonprofit organization, SDN submitted a collage of photographs that will be used next year in public service announcements and billboards to promote events during American Heart Month, which is observed every February.

The photo collage submitted by SDN contains individual shots of 24 company employees dressed in red. Some of the men and women have their bared arms and hands strategically positioned in a way that collectively depicts the shape of a heart. The creative block of photos was the work of Andrea Leesch, a marketing and digital media specialist with SDN.

Leesch’s photo collage was the clear winner in an American Heart Association photo contest and will be used locally next year to promote Heart Month events, says Chrissy Meyer, director of corporate and media relations for the association.

“That will be an exciting thing for SDN to look forward to next year,” Meyer says.

Leesch and other SDN employees are happy to help. The American Heart Association already is among the charitable organizations that SDN supports.

Abby Vostad, an executive assistant at SDN, serves on the Heart Association’s Passion Committee and helps the organization plan events. Vostad also chairs SDN’s Great Ideas Group, or GIG, the company’s employee-engagement and morale-building committee.

Assisting the American Heart Association is especially satisfying for Vostad, who lost her paternal grandmother to heart disease two years. She had been close to her grandmother,
so the loss hit her hard.

The loss prompted Vostad to take greater control of her health by losing weight, exercising
more, and volunteering with the association as a representative of SDN.

“We couldn’t do what we do without people like Abby. We really appreciate SDN allowing
Abby to contribute her time,” Meyer says.

Go Red For Women

No. 1 killer of women

SDN participated in the National Wear Red Day on Feb. 7, when people were encouraged to dress in red to help raise awareness of the fight against heart disease in women. In addition, SDN purchased an eight-seat table for the Feb. 21 fundraising luncheon to be held at the Sioux Falls Convention Center. More than 450 people are expected to attend to the Sioux Falls Go Red For Women Luncheon.

“Heart disease is the No. 1 killer of women. It kills one of every three women. But only one in five know that’s the No. 1 killer,” Myer said. “What we’re really trying to do is raise awareness of heart disease and how to fight that killer.”

For more information about the American Heart Association, its website contains potentially valuable information, such as the warning signs for heart attack, stroke and cardiac arrest.

It says, “most heart attacks involve discomfort in the center of the chest that lasts more than a few minutes, or that goes away and comes back. It can feel like uncomfortable pressure, squeezing, fullness or pain.”

Symptoms of a stroke include face drooping, arm weakness, and speech difficulty.

Cardiac arrest refers to a sudden loss of responsiveness.

Heart attacks and strokes are life-and-death emergencies. Anyone experiencing symptoms or who sees someone else suffering symptoms should call 9-1-1 immediately. Don’t let damage mount.

SDN operates on the belief that being great company starts with being a good corporate citizen. The company and its employees routinely give back to communities in the region through a variety of sponsorships, employee donations and volunteerism.

The American Heart Association is among the worthwhile causes that SDN is proud to support, Leesch and Vostad say.

Take a look at some of the other orgainzations SDN employees support on the SDN Communications Community Service page.